Edward Vittoria was appointed as Chief Executive Officer on May 18, 2018, bringing 25 years of corporate marketing, business development and strategic leadership to Puradyn.
Ed’s experience began with over a dozen years at American Express where he managed marketing relationships with Hilton, American Airlines, and other travel leaders, and then went on to develop and launch the OPEN Savings program for small business cardmembers. In 2006, Ed joined Starwood Hotels & Resorts to lead their Luxury Collection brand, the third largest luxury hotel brand in the world. Seeking a more entrepreneurial opportunity, Ed joined Steve Case’s payments start-up, Revolution Money, where he led customer acquisition and branding. After Revolution Money was purchased by American Express, Ed led New Business Development for Time Inc.’s Synapse division until 2012 when he joined Simon Property Group, the leading shopping center owner and operator, where he developed and launched a first of its kind loyalty program for mall shoppers. Ed holds a B.A. in Economics from Yale University.